China's daily hair shampoo and hair care market is becoming mature from the growth stage. There are more than 300 brands in the country, of which more than 20 occupy the dominant position in the market, and the market share of joint ventures reaches 80%. At the same time, consumer loyalty is also constantly improving, 65% of consumers have formed the habit of named purchase, brand use, and regularly used in 4-5 brands.
In 2003, the market share of the top 10 brands of shampoo and hair care products of national key large enterprises totaled 74.35%. In 2004 and 2005, they increased by 2.1 and 6.9 percentage points respectively compared with 2003. The total market share of the top 10 brands in January-November 2006 was 78.03%, which has exceeded the levels of 2003 and 2004. The shampoo and hair care for the whole year of 2006 is still on the rise. The market sales of national hair care products in 2005 was 19.152 billion yuan, of which the rural market was 7.852 billion yuan; in 2006, the sales of China's hair care products market reached about 22 billion yuan.
The main trend of shampoo products is to develop in the direction of high-grade, functional, and natural ingredients. The future shampoo should be to make the hair easy to comb, prevent dandruff formation, thoroughly clean the dandruff, nourish the hair roots, remove the hair odor, make the hair more healthy and shiny, leave a pleasant aroma after washing, feel fresh and comfortable.
Therefore, the efficacy of shampoo products will become more and more important, and special functions and auxiliary functions will continue to be refined. Moisturizing nutrition, natural effects, natural hair, fresh, refreshing, etc. will be the future development trend. In addition to the traditional concepts of anti-dandruff and anti-hair loss, the concepts of sunscreen, vitamins, fruit acids, natural extracts/plant extracts, herbal conditioning, oyster sauce, and disposable moisturizing have also penetrated into the field of shampoo and hair care. New highlights of water.